Donation Information
Right To Play is a registered charity in England and Wales, charity no. 1112404.
Please donate online by following the link above (through Charity Choice) or send a cheque made payable to "Right To Play UK" to:
Right To Play UK39 - 43 Brewer Street,
London,
W1F 9UD
+44 (0) 207 734 7946
Media Coverage from Ghana
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When we knew that not only was Michael Essien, Chelsea's Ghanaian 'Player of the Year' going to come back to Ghana with us - but that his Manager, Jose Mourinho, was also giving up a week of his holiday to come, too, we knew the media interest would be terrific. However, to be honest, I think we underestimated it. |
Michael Essien with children from the Right To Play projects in Ghana |
Not only was the whole group - Michael, Jose, five young Chelsea players and five Academy coaches |
and our own UK National Director, Chris Robinson - plus assorted security people, TV crews ad media staff - besieged by local media wherever they went, the coverage throughout the world was extraordinary.
Chris Robinson explained; 'We track any media coverage through a media service so we were seeing stories and pictures - all featuring the group in the special Chelsea/Right To Play polo shirts made just for the trip - from everywhere. Our Head Office media team were also tracking coverage and it hit everywhere. We had extensive and detailed coverage. We knew there would not necessarily be much detail on our projects but the images were a fantastic branding exercise. A friend of mine, Tim Lee, who ran the Edinburgh Marathon for us recently, was on holiday last week in the Maldives and texted me saying 'I can't escape Right To Play! I have just settled down to watch some TV and it's a documentary, about your trip to Ghana!'.
In July we will also be doing promotions through Chelsea's pre-season training tour in California so expect more Right To Play images on your screens then.
