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Right To Play is a registered charity in England and Wales, charity no. 1112404.
Please donate online by following the link above (through Charity Choice) or send a cheque made payable to "Right To Play UK" to:
Right To Play UK39 - 43 Brewer Street,
London,
W1F 9UD
+44 (0) 207 734 7946
Zinedine Zidane and the Adi Dassler Fund join Right To Play to launch the red ball initiative and bring the power of sport and play to the world’s most vulnerable children
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Herzogenaurach, Germany… They have joined forces to raise awareness of sport as an innovative tool for addressing critical development issues, like the lack of basic education and health information and the impact of conflict. Together they are also launching a global initiative to raise funding for Right To Play programs around the world. |
The Adi Dassler Fund, a non-profit organization which receives its funding from the adidas brand, has signed a four year commitment to Right To Play and has asked Zinedine Zidane to join as a key driver of the initiative around the globe. Zidane, who retired from international competition last year, is devoting much of his time now to working with children.
The centerpiece of the awareness initiative is the Right To Play symbol, a red ball. Right To Play has been using the red ball to represent its organization and as a symbol for change through sport since 2002. Together with adidas, Right To Play has re-designed the ball and for the first time is launching a global initiative to create awareness of the organization and for the important role of sport for development in some of the most disadvantaged areas around the world.
“We are thrilled about this new partnership with adidas and their commitment to supporting our programs that use sport and play to improve health, build life skills and foster peace for children and communities affected by war, poverty and disease,' explained Johann Olav Koss, President and CEO Right To Play. 'Sport for Development is still a relatively new area in terms of global recognition, but with adidas and Zidane on board we will encourage people everywhere to join this important movement.'
Replica mini red balls will be on sale at adidas stores worldwide with all of the proceeds going back to Right To Play programs. The awareness initiative is primarily being driven by the thousands of retail employees at adidas stores who have been trained as Right To Play ambassadors and through the stores themselves, which are being transformed to showcase the work that Right To Play is doing in Africa, Asia and the Middle East.
Starting on June 1st balls are for sale in all adidas stores in Europe and the US and on adidas.com and RightToPlay.com in select countries. The initiative continues in Asia, Middle East and South Africa on September 1st. The balls retail for 5 Euros or 10 USD.
The Adi Dassler Fund will also provide 100,000 full size red balls for use in the more than 20 countries where Right To Play runs programs. Zidane will travel to one of these countries over the course of the next year to participate in Right To Play programs and lend his voice to the movement.
“I know firsthand the positive impact sport can have on your life and the skills and values sport can teach like leadership, team work, confidence and perseverance,” explained Zidane. 'Together with Right To Play and the Adi Dassler Fund, I hope to have the opportunity to share my love of sports with children around the world and to help them grow and learn through the power of sport and play.'
Right To Play
Right To Play uses specially-designed sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty, disease. Working in both the humanitarian and development contexts, Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East.
Right To Play is the only global-scale implementer of Sport for Development and Peace programmes and takes an active role in driving research and policy development in this area.
Right To Play was founded by four-time Olympic gold medalist Johann Olav Koss.
Adi Dassler Fund
The Adi Dassler Fund was formed to give structure and focus in realizing the adidas brand vision to make the world a better place through our passion of sport. It is a non-profit organization separate from the adidas brand, but receives aid in the form of financial and product contributions, employee volunteerism, sponsored-athlete support and marketing assistance. The Adi Dassler Fund is a tool that helps employees to channel their goodwill.
